Experian

Experian is a global information services company that provides credit reports for consumers and businesses. Livework showed them how to design a new format for their business credit reports to make them a more efficient knowledge-management and intelligence tool.

Clients want information that’s clear and relevant

Experian‘s business customers were telling them they found their credit reports confusing and unclear. Experian asked us to help make their reports relevant and valuable again.

Time is money in business

We shadowed customers in their day-to-day work in order to understand what they needed in a credit report. We found that they wanted to make quick decisions, so looked for a report that was functional and easy to read.

Specific information matters

Our customer-centric approach led us to develop a report dashboard that did two key jobs: it presented a comprehensive summary with clear graphics and showed customers who needed more specific information how to access it on a task-by-task basis.

Specific information matters
Our early vision of how credit information could be used to make instant decisions

User-friendly reports cause a surge in uptake

Our new design made the reports more user-friendly and consequently uptake has soared. This has had the further benefit of encouraging Experian to redesign the way it provides data and information across a number of other services.